Did you see The Bachelorette season opener this week? One of the bachelors drank a bit too much and ended up passed out drunk on a couch at the mansion. None of the other bachelors and not even Ashley could wake him up. Eventually, a group of the guys carried him out of the mansion and into a cab where Ashley said goodbye to her first bachelor even before the first rose ceremony took place.
So why are we talking about the drunken stupor of one bachelor? Years ago, before Facebook, MySpace, and YouTube, the image of the drunken bachelor passed out on a couch would have lasted maybe 2 hours. Today, we can all pass it on by sharing the link to the ABC website where we can watch it as many times as we want and spread it to as many friends as we can think of – all with the push of a button. And, there is really nothing this drunken bachelor can do about it, not now, not before he goes to a job interview and not before he meets his girlfriend’s parents.
The Internet has a memory and one that doesn’t discern between things remembered while on national television in search of a future wife or at a party with friends where someone dares you to take it off or drink another glass.
Let’s see what lessons about the digital world next week’s episode of The Bachelorette brings to us.
Until then, just remember – the Internet has a memory even if the television forgets.